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Current
concise and "easy reading. A
must have book for anyone interested
in Vietnam or planning on travelling
to Vietnam"
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Be
Informed!
Buy the book "Vietnam
Today"
Vietnam Today: A Nation
at a Crossroads.
Author: Mark Ashwill,
with Thai Ngoc Diep
ISBN: 1-931930-09-0
Pages/Year: 208 pp,
paper, 6x9, 2004
Publisher: Intercultural
Press
Price: $22.95 + $5.95
( priority mail and handling)
= $28.9
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Wholesale
Quantities
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Tom
Pilitowski
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1
dozen (Save 10%) $247.86 + $20.00
(Shipping) = $267.86
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Worldwide
Ventures
USA - Vietnam
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Buy
2 dozen - Save even more!
2 dozen Vietnam Today $468.18 + $40.00
(Shipping) = $508.18
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Vietnam
is faced with pressing political social
and economic problems but is full of
promise and potential—“pulsating
with energy and steeped in dreams.”
Research included interviews and surveys
of Vietnamese professionals who have
extensive experience with foreigners,
and expatriates from numerous Western
nations living and working in Vietnam.
A two-thousand-year history of foreign
invasion, occupation, and war have deeply
influenced the Vietnamese character.
The Chinese, French, and U.S. Americans
have all left their cultural thumbprints
behind, but at the same time the struggle
against those who would impose their
will on Vietnam has infused in the Vietnamese
people a fierce spirit of nationalism,
ready to defend themselves if necessary
and caution in their dealings with foreigners.
Ashwill paints a broad
picture of Vietnam, past and present,
in his early chapters, including geography,
business environment, history, the curious
mix of communism and capitalism, overseas
Vietnamese, and much more. He then turns
his attention to the defining issues
and trends of today: economic reforms,
corruption, education, male and female
relationships, and regional differences.
The most prominent characteristics of
the Vietnamese people, other than their
energy and drive, are the importance
of the group over the individual, indirect
communication style, and the importance
of maintaining harmony. This translates
into relationship building as a prelude
to doing business and consensus building
as the preferred way of making decisions.
Following a chapter on working with
the Vietnamese, Ashwill turns the mirror
on us as Westerners with impressions
and reflections from Vietnamese who
have worked with Westerners. This is
valuable advice indeed. He concludes
with a brief look at Vietnam in the
twenty-first century, including some
predictions about the shape and form
of a nation undergoing rapid change
and opening up to the world, and speculation
about some of the possible implications
of these changes for cross-cultural
interaction.
Ashwill’s love of and respect for
the Vietnamese people shine through
every page, even when he takes on current
problems in the country. He and Diep
Ngoc Thai share a passionate desire
to inform us about the sources of misunderstanding
between Vietnam, the U.S., and other
Western countries, then suggest ways
these sizable gaps can be bridged. For
Westerners who are prepared to take
the time to get to know the Vietnamese,
to move at their pace, and to learn
about their culture and history, Vietnam
can be a land of opportunity.
Mark A. Ashwill is director of
the World Languages Program, Fulbright
adviser, and adjunct professor at SUNY
Buffalo. He is also founder and executive
director of the U.S.-Indochina Educational
Foundation, Inc. (USIEF) and consults
with schools and nonprofit organizations.
In 2003 Dr. Ashwill became the first
U.S. citizen to be awarded a Fulbright
Senior Specialists Grant to Vietnam.
Diep Ngoc Thai assisted Mark
Ashwill in researching Vietnam Today.
She received her B.A. in international
business from the Hanoi Foreign Trade
University and her M.A. in international
business and world trade from SUNY Buffalo.
Before studying in the U.S., she worked
for the U.S.-Vietnam Trade Council in
Hanoi and Ericcson, a Swedish manufacturer
of consumer communications and data
products. Ms. Thai is currently working
for a private sector company in Hanoi.
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